Want to Enhance Your Football Betting Game?
Start Betting the Smart Way
Until now, your betting career has probably seen some soaring highs, and some harsh lows. Even with some memorable accumulator wins that won’t fade anytime soon, the majority of your bets have likely been the work of online Football Tipsters – deep down we know this isn’t a sustainable long-term path.
At GOAL Modelling, we offer a smarter, data-driven alternative to guesswork. We don’t offer ‘tips’, we offer tools to find betting value. That’s the GOAL way.




Be in Complete Control of Your Betting Portfolio
Forget about the online tipsters! With us by your side, providing you with in-depth data analysis tools, you can identify endless amounts of value throughout the season. Our tools give you greater control over your personal betting portfolio and allow you to decide where your money is staked.
Don’t believe us?
This Summer only:
How can GOAL Modelling Work for You?
We have worked countless hours developing specialised data driven models for football betting. This data gives you the opportunity to pick out profitable, purposeful selections quickly and easily each day. GOAL Modelling can help you whether you’re:
An Experienced Match Odds Trader
A Complete Novice Learning the Goals Market
Focused on Correct Score Betting
With GOAL Modelling, you won’t need to spend hours each day trudging through statistics. Simply utilise our dashboard and find the bets to suit your preferences.
How are we different from Tipsters?
- We aren’t delivering you tips!
- We empower you to choose your own value
- We offer user-friendly, clean data
- We are backed by 12-years of historical data, across 25+ leagues
Whether it’s trend analysis or team performance in different ranges, we offer a wide breadth of data-backed, value-based betting options. Locate your own value that won’t be hammered by a tipster posting it to their Telegram group.
We’re so confident in our data-driven approach that all our tools are only £1 for the first month, giving you the opportunity to get to grips with them ahead of the major leagues returning.
Winning Once is Easy.
Winning Regularly?
That’s a different story:
GOAL Modelling’s tools are built for:
- Consistent value
- Sustainable systems
- Long-term profits
These are terms that every bettor wants associated with their name. With our game-changing resources, you can shift the odds into your favour. Value is ever changing; you’ll never find value in the same bet every weekend, therefore, maintaining your edge is challenging.
There is no set-in-stone method to predicting a team’s ‘random’ winning streak, or spotting a 0-0 after a run of 40 games without one. However, there are methods you can employ to show value where others don’t see it.
Expected Goals
(xG):
An increasingly popular term, xG is now being used by scouts, top coaches, and even pundits looking to make their analysis sound more insightful on TV. But how can we use it to enhance our betting performance?
Advocates for xG use it to calculate these football odds:
- To predict an upturn in form for a side who have been getting ‘unlucky’ in recent games.
- To predict a side whose luck is bound to run out sooner rather than later
Ultimately, it’s a valuable tool that you can use as much or as little as you deem necessary. There are countless other strategies you can use to analyse your football data:
- A team’s recent form in a particular price range
- Their performance shifts between the first and second halves of the season.
- Moving averages and trendlines.
Whatever your preferred approach, reaching the top of the online sports betting game requires access to powerful, in-depth data analysis tools.
We're Building a Smarter Betting Community
This only works because of you — not just as customers, but as a community.
We’re not just building clever filters and unique tools; we’re building a go-to place for people who want to bet smarter. Your feedback is essential. Let us know what’s working and what’s not.
GOAL Modelling are active 7 days a week, and put a lot of emphasis on constant improvement, because at the end of the day, it’s Us vs The Bookmakers.